Never lose a place.
Always know where to go.
Cerca is the social map for the places you and the people you trust actually go. Save fast. Decide with friends, not stranger reviews.
Big in Japan Bar
Cocktail Bar · Mile End, Montreal
"No sign on the door. The tuna tataki and a whisky flight — trust me."
Rootstock Wine & Beer Bar
Wine Bar · Humboldt Park, Chicago
"Natural wine list is unreal. The burger is a must."
Shhh
Listening Bar · Condesa, Mexico City
"Vinyl listening room above a record shop. Book ahead, seating is limited."
The places worth knowing about don't come from algorithms. They come from people.
Your well-traveled friend with a complicated opinion about ramen. Your neighbor who's been to every restaurant on your block. The friend you eat with twice a year who somehow always picks the right spot. Cerca puts those people on a map. You see what they've saved, what they loved, where they actually go — so when you're deciding tonight, you scroll through your friends' picks instead of Yelp's.
Your places already live somewhere. Just not anywhere useful.
You screenshot the spot a friend recommended. You add a star to Google Maps and never look at it again. You text yourself the address and lose it in the thread. When dinner rolls around, you open Yelp, see four-star averages from strangers, and pick the one with the shortest wait.
Yelp averages out reviews from people whose taste you don't know.
Google Maps Saved is a graveyard the moment you close the tab.
Eater picks for you, then writes a thousand words about why.
Your group chat loses the link.
You already know which of your friends to ask about pizza. About bars. About brunch with kids. About the place to take your parents. The problem isn't that you don't have taste-people in your life — it's that their picks die in screenshots and group threads instead of living on a map you can actually use.
How Cerca works
Save fast. See your friends' picks on a map. Decide without scrolling.
Save
Find a place once, save it in three taps. Cerca uses Google's place data, so the spot you're looking for is already there — name, neighborhood, address, photo. Add a note if you want ("the off-menu pasta"). Mark it visited when you go. Mark it loved if you actually loved it.
See
The home view is a map of every place you and your friends have saved. Each friend gets a color. Tap a marker and you see who saved it, who's been, who loved it. Filter by city when you travel. Filter by neighborhood when you're deciding tonight.
Decide
Open Cerca when you can't decide where to go. Friends' saves nearby. Friends' loved spots. The place six different friends visited. The pizza spot your well-traveled friend marked loved twice. Cerca turns "I don't know, where do you want to go?" into a 30-second decision.
How Cerca compares to Yelp, Google Maps, and Eater
We could keep this short: Yelp averages strangers, Eater picks for you, Google Maps Saved is wherever you dropped a pin three years ago. Cerca is "who saved this and what else have they saved" — one click away from a real person's whole library.
| Person attributed per place? | Averaged from strangers? | See their whole library in one tap? | Person you can verify? | |
|---|---|---|---|---|
| Cerca | Yes — per place | No — person-attributed only | Yes — public profiles, plus people you follow | Yes |
| Yelp | No | Yes | No | No (anonymous reviewers) |
| Google Maps Saved | No (your own list, private to you) | No | No | N/A |
| Eater | Editorial byline on the article | No | No (no user accounts) | Partially (editor name visible) |
| The Infatuation | Numeric scores (7.8, 8.8) | Single-editor, scored | No | Partially |
| Group chat screenshots | No | No | No | N/A |
See a real person's Cerca profile
Don't take our word for it — taste isn't a feature you sell, it's a thing you show. Open someone's profile and you'll see hundreds of places they've saved, where they've been, what they marked loved, filtered by city if they've saved in more than one.
If their picks read as "places I'd actually want to eat at," that person's taste matches yours — and every recommendation on Cerca attributed to them carries that weight. If their picks don't, you've learned something useful: skip their saves and find someone whose taste fits.
That's the whole product, by the way. You're looking at it.
Common questions
Why doesn't Cerca have star ratings?
Because averaged scores hide the people behind them. A 4.3-star place might be a 5-star recommendation from someone whose taste matches yours and a 2-star from someone whose taste doesn't — and the 4.3 doesn't help you decide. Cerca attaches every save to a specific person whose other saves you can browse, so you can answer "is this person's taste credible for me?" before trusting any single pick.
What if none of my friends are on Cerca yet?
Cerca works solo from day one. Save your own places fast. Search them later. Decide where to
go from your own saved spots. When your first friend joins, share your filtered profile
(cerca.me/u/yourname/city)
and they'll see your whole map of that city in one click. One share = one follow
opportunity plus everywhere you've saved in that city, all at once.
Is Cerca free?
Yes. The core — saving, sharing, friends, deciding, the social map — is free forever. We may eventually charge for AI-powered trip planning when that ships, but the everyday product won't go behind a paywall.
Do I need to install an app?
No. Cerca is web-only. Mobile-web-first, no app store, no install. Add to your home screen if you want; it'll behave like an app.
How is this different from Google Maps Saved?
Google Maps Saved is a private graveyard — your own list, no one else's input, mixed with stranger reviews when you click a place. Cerca uses the same Google place data but adds the layer Maps can't: the friends whose taste you actually trust, with their saves on the same map and attached to each spot.
Stop losing the places that matter.
Save your first place in under 30 seconds. Browse a friend's saves before you even sign up. Decide where to go this Friday with a map that's filtered by people you trust.
Cerca is free. No app to install. No paywall on the saving, sharing, or social loop.